Saturday, February 27, 2010


How would you like your favorite fashion retail store extend its business to linens, pillows, bath, basically everything home accessories? A handful of followers of H&M has been translating their fashion style into their personal spaces when H&M opened its first home-textile business first quarter of last year. Sharing the roots with our favorite furniture store, IKEA, would H&M make a dent on the former's long standing home business? You decide.

Just recently, H&M collaborated with artist Julie Verhoeven and produced these beautiful pillows and linens (and totes).

P.S. We're just wondering. Will we also see discarded H&M linens?

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